Archive for the ‘brand experience’ Category

After last year’s debacle, most of my friends thought I was nuts for considering a second round of the Great GoogaMooga festival in Brooklyn this past weekend. Last year, despite a flood of warnings via Twitter, we locked arms and skipped down to Pro…

Remember when mobile meant “on the go”? Mobile use cases always involved going somewhere.

When you think about it, brands are a lot like living organisms. Once they’re created, they enter into an eco-system that’s populated with other brands. They are subject to the same natural laws that affect all living things: they grow, evolve, con…

The Museum of Modern Art is an institution that makes me incredibly proud to be a New Yorker. It goes above and beyond the call of duty, bringing artful experiences to the public in increasingly new and engaging ways. Some of my favorite MoMA offerings…

Following my last post, reason and logic cannot apprehend the lyrical or poetic content of a brand name. But typically, this is exactly how brand names are evaluated—with slide rules, tape measures and calipers. We apply complex methodologies that yi…

Dear Diary, 
Firstly, my apologies for the lapse in entries. We were once so close—but now I can’t remember when I last wrote you. Remember how in high school, at the start of each academic year, a brand new you would be handed to us for jotting …

From the corporate section of eBay’s website, you get the impression that the company sees the brand experience as a key priority. For example, in the leadership bio section, each executive lists his or her favorite eBay experience. Here is Mark Carg…

Every company understands the value in making it easy for customers to sign up for their services. Simplicity in membership activation is a no-brainer: the simpler it is to sign up, the more customers will sign up. But what about the cancellation proce…

I recently traveled to Costa Rica, a great getaway with rainforest walks, a beautiful beach and lots of monkeys. But what made the trip was our wonderful experience with a guide. I don’t normally have guides on vacation, so I thought that three days …

A lot has been written about China, but until you’ve seen it for yourself and done business there, you might not understand why people speak about it with such enthusiasm, passion and wonderment. It makes quiet people talkative, content people curious …