In the US, two of every three adults, and one of every three children is obese. In Mexico, diabetes kills 70,000 people annually. Western diets—particularly processed food, artificial ingredients and sodas—are bearing most of the blame.
Archive for the ‘brand extension’ Category
Thursday, September 5th, 2013
Monday, June 17th, 2013
“I love your jacket, who are your wearing?”
“Oh this? It’s USPS.”
This conversation may not seem so odd come next year. That’s right, the United States Postal service is now in the clothing business. Together with Cleveland-based apparel …
Tuesday, August 7th, 2012
For this year’s Olympiad, companies have created experiential campaigns that make a connection between their brands and the 2012 London Games. Here are some of the more noteworthy examples.
Posted in bmw, brand, brand experience, brand extension, brand loyalty, branding, Brands, customer experience, customer loyalty, experiential campaigns, Global, global icon, London 2012, London Olympics, Olympiad, P&G, social media, uk | No Comments »