For this year’s Olympiad, companies have created experiential campaigns that make a connection between their brands and the 2012 London Games. Here are some of the more noteworthy examples.
Archive for the ‘brand extension’ Category
Tuesday, August 7th, 2012
Posted in bmw, brand, brand experience, brand extension, brand loyalty, branding, Brands, customer experience, customer loyalty, experiential campaigns, Global, global icon, London 2012, London Olympics, Olympiad, P&G, social media, uk | No Comments »