Archive for the ‘brand logo’ Category

Having recently celebrated their 50th anniversary with the release of a new single (Doom and Gloom) and another greatest hits album (Grrr), industry commentators are asking what it is about the Rolling Stones that makes them an iconic global brand? Wha…

One of the few brands that I champion is Starwood Hotels and Resorts. I stay at Starwood properties whenever I travel for work and make all purchases on my Starwood Preferred Guest American Express card. I even own the Heavenly Bed!

Arthur C. Clarke penned a story called Watch This Space about scientists releasing a sodium cloud over the moon that becomes luminescent when exposed to the sun’s rays. Of course, a nefarious advertising agency ensures that the cloud is released in the…

You’ve heard of Planking. You may have even heard of Owling or Tebowing. Enter Bolting, the latest meme to take the Internet by storm. And unlike its photo-fad predecessors, it looks like it’s going the distance.
 

I live in Brooklyn, in a tree-lined residential neighborhood of Clinton Hill. And not too far from me, if I squint my eyes, I can see the glistening reflection of the glass construction around the new Barclays Center on Flatbush and Atlantic. There was…

Like a lot of people, I was familiar with three different kinds of product counterfeiters and how they put brands to work to fake out consumers. (Note that I am making a big distinction here between pirates or smugglers who sell stolen property, and…