Every company understands the value in making it easy for customers to sign up for their services. Simplicity in membership activation is a no-brainer: the simpler it is to sign up, the more customers will sign up. But what about the cancellation proce…
Archive for the ‘brand loyalty’ Category
Simple in, simple out: the Netflix model
Wednesday, February 20th, 2013
Posted in brand experience, brand loyalty, brand value, customer experience, Global, Global Brand Simplicity Index, Netflix, simplicity, strategy | No Comments »
How scientific notation can help your brand
Tuesday, December 4th, 2012
What’s the purpose of scientific notation in the math and science world? To simplify numbers by emphasizing their most relevant traits and reducing them to more usable scales. Scientific notation teases out what’s important for the problem at hand …
Posted in brand, brand building, brand experience, brand loyalty, brand simplicity, branding, customer experience, customer experience strategy, Global, Global Brand Simplicity Index, scientific notation, simplifying experiences, Simpliicty Index, Storytelling, touchpoints, user experience | No Comments »
Six degrees of simplicity
Tuesday, September 25th, 2012
They say that everything goes better with bacon. Apparently, as Google revealed this month, they think so too. For its latest Easter egg, the company added a search feature to its main site based on the popular Six Degrees of Kevin Bacon trivia game. T…
Posted in brand, brand experience, brand loyalty, brand simplicity, branding, Brands, design, facebook, GE, Global, Global Brand Simplicity Index, Kevin Bacon, simplicity number, Six Degrees | No Comments »
Churning up the Chobani brand
Monday, August 20th, 2012
Recently a leading American start-up opened a sleek, well-designed retail location in the heart of SoHo to test new ideas, increase consumer loyalty and dimensionalize the relationship consumers have with the brand.
Posted in brand, brand loyalty, branding, Brands, Chobani, Chobani brand, Communications, consumer loyalty, customer experience, direct communication, Global, Marketing, retail, retail brands, visual identity | No Comments »
Churning up the Chobani brand
Monday, August 20th, 2012
Recently a leading American start-up opened a sleek, well-designed retail location in the heart of SoHo to test new ideas, increase consumer loyalty and dimensionalize the relationship consumers have with the brand.
Posted in brand, brand loyalty, branding, Brands, Chobani, Chobani brand, Communications, consumer loyalty, customer experience, direct communication, Global, Marketing, retail, retail brands, visual identity | No Comments »
Making an emotional connection
Tuesday, August 7th, 2012
For this year’s Olympiad, companies have created experiential campaigns that make a connection between their brands and the 2012 London Games. Here are some of the more noteworthy examples.
Posted in bmw, brand, brand experience, brand extension, brand loyalty, branding, Brands, customer experience, customer loyalty, experiential campaigns, Global, global icon, London 2012, London Olympics, Olympiad, P&G, social media, uk | No Comments »
Inspired by disheveled elegance
Thursday, August 2nd, 2012
The time is upon us to celebrate courage, determination and immense achievement during the 2012 Olympic Games and the upcoming Paralympic Games. The brand vision for these London Games is to inspire a generation and I can’t help but think about the man…
Posted in brand experience, brand loyalty, brand vision, Brands, Burberry, experience, Global, london, London 2012, London Games, London Olympics, Olympics, Paralympic Games, touchpoints | No Comments »
Better “explaining” in Explanation of Benefits statements
Thursday, July 19th, 2012
Now more than ever, customers are demanding more from their health insurers. In an increasingly crowded marketplace, clear, customer-focused communications can greatly distinguish one insurer from another.
Posted in Arkansas BlueCross BlueShield, brand loyalty, branding, CIGNA, Communications, customer experience, customer-focused language, DALBAR, design, document design, EOB, explanation of benefits, Global, health insurers, Healthcare, Humana, insurer, plain language | No Comments »
Twitter and ING Direct: Privacy done right
Wednesday, June 6th, 2012
Just because data giants like Facebook and Google don’t communicate their privacy policies well (check out our recent SimplicityLab™ report on this topic), that doesn’t mean other giants out there don’t do it well. In recent weeks, I’ve seen …
Posted in brand, brand loyalty, Communications, customer loyalty, facebook, Global, Google, ING Direct, plain language, privacy policies, privacy policy, SimplicityLab, Twitter, user experience | No Comments »
Boris versus Ken: It’s a battle of brands
Tuesday, May 1st, 2012
On May 3rd Londoners will decide who gets to run their city for the next four years. While there are a number of candidates it really comes down to two contenders: the Conservative candidate and current Mayor Boris Johnson or the Labour candidate and f…
Posted in Boris Johnson, brand, brand differentiation, brand loyalty, branding, Global, Ken Livingstone, london, London Olympics 2012, manifestos, political branding, Politics | No Comments »
