Archive for the ‘Brand purpose’ Category

The race for Olympic brands to gain maximum exposure during the London Games is reaching fever pitch. Those that offer a promise, a reason to believe, will undoubtedly be the winners. Over the years P&G brands have become a mainstay in homes around…

Jamie Summerlin is running across America. He started in Sunset Bay, Oregon, on March 26th. He’ll finish on July 4th in Annapolis, Maryland. If you’re doing the math, that’s 100 days from coast to coast, on foot. If you’re still doing the math, y…

I recently had the pleasure of watching David Gelb’s critically acclaimed documentary Jiro Dreams of Sushi. While I was highly impressed by the quality of the movie-making, what truly awed me was the film’s subject, Jiro Ono, the 85-year old propri…

In the information [overload] age, storytelling is becoming increasingly important to capture an audience’s attention, convey information and inspire action. It can win over employees, investors and clients alike. John Kotter, a professor at the Harv…

As the 10th anniversary of the Euro approached in late 2011, the media pessimistically reported on the debt and the Euro crises. I don’t agree with all of these negative conclusions. So what are the facts? The goal of the EU, its Brand Purpose, is a …

What does made in Germany mean to you? As reported in Handelsblatt recently, there is a movement by the European Union (EU) Commission to enforce new regulations to more strictly govern the legal origin of goods and ultimately what qualifies a product …