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Archive for the ‘brand reputation’ Category

“Twilight of the brands?” Russ Meyer’s rebuttle to a popular “New Yorker” piece

Thursday, February 20th, 2014

In his recent New Yorker article “Twilight of the brands,” James Surowiecki proclaimed that because brands have been weakened by the Internet’s influence, the heyday of branding is over.  Our global director of strategy and insights, Russ Meyer crafte…

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Posted in Apple, brand, brand experience, brand loyalty, brand reputation, brand storm, brand strategy, branding, costumer experience strategyd, customer experience, customer loyalty, digital, excedrin, Global, Internet, iphone, iPhone4, JCPenny, new yorker, premium brands, reputation, Sears, strategy, Technology, the new yorker, user experience, user reviews | No Comments »

How to Create a Positive Social Media Reputation

Thursday, January 12th, 2012

How to Create a Positive Social Media Reputation

Transparency is required in today’s marketing, especially with social media.  The danger marketers and businesses experience with social and online portals is from the lack of control over the reputation of a business.  Consumers have more opportunities to review and provide strong opinions about a product or company.  The alert every business needs to show [...]

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Posted in brand reputation, branding, Featured, Marketing Strategy, PR, reputation, social media | No Comments »

Riot brands: The dangers of chasing the lifetime customer

Tuesday, August 16th, 2011

Riot brands: The dangers of chasing the lifetime customer

Brand reputation has never been more firmly in the spotlight thanks to the recent riots that took place across England. A systematic breakdown in law and order for just a few days ensured that many of the country’s leading brands … Continue reading

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Posted in BlackBerry, Blackberry Messenger, brand reputation, brand strategy, Brands, Burberry, business, JD Sports, life time customer, Marketing, marketing assassin, rene power, reputation, riots, t-mobile | No Comments »

Using Twitter as customer service resource – Don’t just apologise, make your presence count!

Sunday, January 17th, 2010

Using Twitter as customer service resource – Don’t just apologise, make your presence count!

Many corporations are now jumping on the Twitter bandwagon to preserve their brand reputation. However, what they should be doing is making their presence count by being as concerned about customer service – as they are their own reputation.

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Posted in brand reputation, customer service, Marketing, Twitter | No Comments »