Archive for the ‘brand reputation’ Category

Transparency is required in today’s marketing, especially with social media.  The danger marketers and businesses experience with social and online portals is from the lack of control over the reputation of a business.  Consumers have more opportunities to review and provide strong opinions about a product or company.  The alert every business needs to show [...]

Brand reputation has never been more firmly in the spotlight thanks to the recent riots that took place across England. A systematic breakdown in law and order for just a few days ensured that many of the country’s leading brands … Continue reading →

Many corporations are now jumping on the Twitter bandwagon to preserve their brand reputation. However, what they should be doing is making their presence count by being as concerned about customer service – as they are their own reputation.