Lately I’ve been doing a lot of thinking about the process of brand alignment and how so many companies get it wrong. Often we see that aspects of brand alignment—loosely defined as educating employees about the company’s brand story and their ro…
Archive for the ‘brand transformation’ Category
Brand alignment: Getting it right
Tuesday, April 24th, 2012
Posted in brand, brand alignment, brand ambassadors, brand asset, brand champions, brand launch, brand promise, brand story, brand transformation, brand values, brand video, branding, branding program, company culture, corporate culture, employee brand alignment process, Global, identity elements, intranet, Ke$ha song, strategic platform | No Comments »
