Archive for the ‘brand’ Category

A talk I gave last week at the inaugural Innovation Social event, held at the Google Campus on Bonhill Street in London. Some things worth noting… i) it was the first time I’d done a presentation by only writing it … Continue reading →

More than 60 million travelers pass through Los Angeles International Airport every year, and the first thing they see—before the 16-lane freeways, palm-tree lined beaches, glistening city lights or a random celebrity—is (obviously) the airport ter…

We had a lovely Thursday night out last week.  Last year, I teamed up with Gravity Road & Atom42 to pitch to form ‘an agency that disappears in the night’ for the Huffington Post in the UK account.  Gravity Road … Continue reading →

Pop Quiz: 1) Who is the man that broke the world record last October by skydiving 24 miles from the edge of space? 2) Where is he from? 3) What brand was the title sponsor of the event?
Most of you probably didn’t know that the man’s name is Felix…

The following is a guest post. As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conduc…

In the mobile marketing arena, marketers are often faced with making an executive decision; stimulating loyalty vs creating awareness.   In a perfect world both would be achieved simultaneously, but some clients’ brands, products and services may only benefit from one of the two. One of the themes that came out of the Mobile World… Continue reading →

I’m not long out of giving a new talk this morning for the first time, at Squared in London to the bright young things who’re just starting out on a six week intensive learning experience.  It’s always a privilege to … Continue reading →

Those of us who are ING Direct customers received an email yesterday that the bank is now officially Capital One 360. Change has been in the works since June of 2011 when Capital One acquired ING Direct as part of a European restructuring agreement, so…

If there was one lesson brands should have learned from 2012, it was to steer clear of political controversy. From corporations like Chick-Fil-A, to nonprofits like Susan G. Komen for the Cure, to personal brands like Ted Nugent, the result of allowing…

There is something grimly fascinating about the creation of electronic cigarette products & brands. They seem to veer from the ‘make it look like a cigarette as much as possible’, to the ‘what would they smoke in Tron?’ b…