Archive for the ‘branding’ Category

This is often the second or third question that I field when I tell someone that I name things for a living. The coolest projects I’ve worked on are often for niche companies, products or services. These are not the assignments that always have the g…

More than 60 million travelers pass through Los Angeles International Airport every year, and the first thing they see—before the 16-lane freeways, palm-tree lined beaches, glistening city lights or a random celebrity—is (obviously) the airport ter…

Let’s be honest—most brands fall short of their promises. It’s hard to be perfect, even under the best intentions, with all that public scrutiny waiting to pounce on the first false move.

Those of us who are ING Direct customers received an email yesterday that the bank is now officially Capital One 360. Change has been in the works since June of 2011 when Capital One acquired ING Direct as part of a European restructuring agreement, so…

  Since Klout Score launched in 2009 it has  become the most widely used and well known social media metric in the world. The company behind this metric is a San Francisco based company  launched on September 2009 called Klout. So What is the meaning behind this metric? Klout Score is a number 0-100 that… Continue reading →

Facebook yet again shakes its user community as it allows users to promote friends’ posts without needing their permission.     This feature began in May last year, when Facebook started testing the capability to promote the users own posts. This became officially available in the US market last October with a fee of $7… Continue reading →

I recently traveled to Costa Rica, a great getaway with rainforest walks, a beautiful beach and lots of monkeys. But what made the trip was our wonderful experience with a guide. I don’t normally have guides on vacation, so I thought that three days …

One thing guaranteed to get press is a major corporate name change. Rarely do mainstream media, like the New York Times or Wall Street Journal, give a new corporate strategy platform or visual identity a headline — unless it provokes a disaster feedi…

Does it pay to be different? Companies operating in industries with many competitors have an important question before them: If they’re not the industry leader, should they play the safe card and follow the current leader’s model? Or do they strike…

Premier Foods has sold off its famous Branston pickles and sauces. The delicious products were sold to the centuries-old Japanese food processing company, Mizkan. Mizkan has specialised in producing and marketing Sake and vinegar since 1804. The sale included the Premier Foods factory in Suffolk. This raised £92.5 million for the financially beleaguered food company.… Continue reading →