Archive for the ‘Brands’ Category

With less than a year left before the most significant parts of healthcare reform bill takes effect, extending health insurance to 14 million more Americans, hospitals are scrambling to prepare. But for what, exactly?

What’s happened this week: Netflix announced a modest profit and growth to 29m US and 6m international streaming subscribers, illustrating that OTT video is beginning to scale. Twitter launched Vine, the 6 second video equivalent of a tweet. Facebook announced that conversion tracking via an optimized CPM will be available…

Western companies face numerous opportunities and challenges as they seek to expand in China. During our recent breakfast seminar, “From East to West and Back Again: How Winning Companies Lead with Brand in China,” we explored what brands must do t…

What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…

The average tenure of a chief marketing officer (CMO) is alarmingly short—just 42 months as of 2011. And to think, that’s up from 23 months in 2006. This seems like an incredibly high turnover rate for such an important position in the corporate hi…

Over the holiday break, my wife and I had the pleasure of entertaining my brother and sister-in-law, who were visiting from Chicago. While we spent time enjoying the mild Southern California winter weather and the many entertainments that Los Angeles h…

Goodbye holiday cookies and champagne headaches—January has arrived with our New Year’s resolutions in tow. Whether you’re attempting to pay off your loans, run a marathon or learn Swahili, resolutions are about making ourselves into those smarte…

Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we wanted to share them as there are some good points to kee[p in mind……

Ah, Hanukkah. The Festival of Lights. Although we’ve put away our menorahs until next year, there’s always time to have a little holiday fun. So gather ‘round and enjoy these reimagined lyrics, sung to the tune of I Have a Little Dreidel.

In this season of reflection, I humbly offer my corporate version of Charles Dickens’ timeless classic with my own dream team—the CEO, CMO and CTO. Upon leaving a festive office holiday party, they are confronted by a ghostly guide who brings into …