Archive for the ‘Brands’ Category

On Wednesday I went to an event organised by the Marketing team at Metro. There were some interesting speakers and panalists at the event including Meabh Quoirin (Future Foundation), Peter Duffy (Easyjet), Will Sauson (Contagious), Ben Wood (CCS Insight), Glyn Britton (Albion), Jonny Kaldor (Kaldor ltd), Andrea Nicolaou (O2), the…

What’s happened this week: Facebook have begun to test a consumer pay to post scheme as another potential revenue source, if it succeeds it will be another example of the emerging ‘branded consumer’. Google+ for iOS re-launched with a very distinctive look and feel. Bing has reinvented itself around social…

Many of the people I graduated college with shared similar aspirations of big city living. “The City” with all its “opportunities” created a sense of solace for the aimless senior—and the looks on people’s faces upon hearing you were Manhattan-bo…

In Greek mythology, the loquacious wood nymph Echo upsets the goddess Hera with her constant chatter. As a punishment, Hera deprives Echo of speech, leaving her with only the ability to repeat the last words spoken by another. Without a voice, Echo fai…

Around for more than 100 years, Monopoly has always been much more than a game. Its board design, playing pieces and rules have been revamped time and time again to reflect the ethos, cultures and experiences of the people who use them. Maybe that’s …

With the Olympic countdown well upon us, there’s much debate about Team Great Britain’s adidas-branded, Stella McCartney-designed kit. Among the many things that could go wrong, the British Olympics Association probably didn’t expect to be defendin…

In the information [overload] age, storytelling is becoming increasingly important to capture an audience’s attention, convey information and inspire action. It can win over employees, investors and clients alike. John Kotter, a professor at the Harv…

How brands can engage effectively with Twitter fans

What’s happened this week: Google launched the brand activate initiative to measure online advertising at scale. With 100 days to go the official London 2012 Olympic Athletes social media hub launched. Intel launched the Ivy Bridge processer range. It is the first with 3D transistors which will keep Moore’s law…

The passing of Dick Clark, and before that, Don Cornelius, hit particularly hard for the “kids” of my generation. There were two things we did every weekday—go to school and then come home to watch “American Bandstand.” “American Bandstand,…