Archive for the ‘campaigns’ Category

So you’ve come up the big idea, you have a rough idea of how you want to execute it and you even have some budget to allocate to it.  You’re ready to go! Or are you…?? Stop. Wait…. Have you carefully thought this through? Planning is crucial to the success of any campaign.  Without running [...]

Another Example of Creative Use of  a QR Code Here’s the problem. How do ad agencies find good digital creatives these days? German agency Sholtz and Friends decided that pizzas could provide the answer. Working with a pizza deliver company, Croque Master, they came up with the ‘Pizza Digitale’. Whenever someone from a rival agency [...]

In case you missed this (which I did), Fiat did an interesting image recognition campaign using street signs to promote their Evo. Users downloaded their iPhone app, and when they held it in front of various different street signs it showed further content. Hold it in front of a stop sign, there was a video [...]