Archive for the ‘Chinese brands’ Category

The world is becoming one stage, and brands wanting to play on a global level are finding ways to position themselves better for international audiences. For many of these companies, it starts with adapting their names. A name can play a critical role …

We’re watching and experiencing China’s era of innovative brand-building and global acquisitions, as well as an increasing number of foreign companies taking their business into China. For example, last week Estée Lauder announced plans to launch …

When it comes to brand strategy, many Chinese companies adhere to the following approach: focus on the quality of their products, but not the stories behind them. And they are always seeking ways to explain why people should trust them.

As the Chinese flag is raised for gold several times each day during the Olympics in a neck-to-neck battle with the U.S. for sports world supremacy, I ask myself: How many global Chinese brands can I name in any industry? Being a UK brand professional,…

China is in the midst of one of history’s most dramatic consumer revolutions. It has awoken from decades of global isolation and rigid restrictions on personal expression and freedom to become the world’s fastest growing economy. This great transfo…

“Made in China” is one of the most recognizable labels in the world; but to stay competitive, there is great urgency for Chinese companies to shift from cost-effective manufacturers to true innovators. They must also recognize the importance of exp…

If you were to type the word “China” into a search engine, you’ll likely see a number of boldface headlines declaring the strength of the Chinese economy and its breathtaking growth. China is without a doubt a rising power, one of the most exciti…