Archive for the ‘content’ Category

A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wi…

It wasn’t all that long ago that we viewed TV by appointment. NBC’s “Must-See TV” lineup of Thursday nights included legendary shows like The Cosby Show, Seinfeld and Cheers, among others, and audiences turned out in droves to see them.Things are drast…

A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wi…

A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wi…

  Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promote your book and ensure it gets attention from the right audience soon after publishing. We look at formatting challenges, talk through [...]

The following is a guest post. As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conduc…

Recently we have worked closely with many B2B companies and helped them understand where social media sits within their organisation or for specific projects. Based on some of the biggest challenges they faced, here are four areas for B2B marketers to focus on right now:

Have more appropriate

…

The post 4 Focal Points for B2B Social Media Marketing appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Let’s be honest—most brands fall short of their promises. It’s hard to be perfect, even under the best intentions, with all that public scrutiny waiting to pounce on the first false move.

Within the last few weeks, we’ve been treated to the birth of a new phrase that’s leaving marketing pundits everywhere breathless: real time marketing. It’s a branch of the equally as hyped “content marketing,” and we can thank Oreo for doing such a …

The marketing world seems ablaze with so-called “content marketing” ideas lately. Everywhere you turn, it’s content-this, content-that. There are conferences that are specifically dedicated to content marketing. I’ve even been guilty of saying that con…