Dr. Pepper 10 is a recent entry in the carbonated soft drink arena. It’s filling a gap in the market because it has way less sugar and fewer calories than regular soda and way more sugar and calories than diet soda. What’s getting it noticed, howev…
Archive for the ‘crossover brands’ Category
Manly, yes, but I like it too
Friday, November 11th, 2011
Posted in advertising, advertising campaign, brand experience, brand manager, brand personality, brand positioning, branding, Brands, Centrum, Clif bars, consumer products, crossover brands, Dr. Pepper, Dr. Pepper 10, Global, Irish Spring, Luna bars, One-A-Day, rebranding, Virgina Slims | No Comments »
