Developing and managing a commercially successful loyalty strategy cannot be left to chance. With brands increasingly under pressure to manage costs and demonstrate ROI from customer loyalty, there is a growing need to understand current investments in loyalty and analyse performance.
As a sponsor and speaker at this year’s Loyalty World Europe conference, ICLP is helping to evaluate the true costs of loyalty initiatives and show how to quantify the commercial returns.
In examining this, our latest trend report shows how to improve profitability, drive growth and demonstrate long term commercial value.
How to examine the direct costs of your loyalty investments
How to evaluate the commercial impact of your indirect costs
Where to identify the future opportunities for driving revenue growth
How to refine your commercial model to drive greater ROI
The role of customer loyalty
In preparation for Loyalty World Europe, Stuart Evans, General Manager …