By Stephen Hay, Regional Director, Asia Pacific, ICLP
Travel is for most of us the ultimate motivator. Ever since our ancestors crossed the land bridge out of Africa, we have yearned to travel and seek out new experiences. Little wonder then that one of the industries that has been most transformed by the digital revolution is the travel industry. A personal selection of my favorite trends and future innovations.
Selling online
From the 1990′s onwards, websites fundamentally changed the way consumers find and buy travel services. Information is power and for the first time this power fell into the hands of the consumer rather than the travel agent secretively looking into their CRS terminal. The challenge was and remains how to effectively aggregate all that information, render it simply, and make the sale.
There is an interesting divergence between traditional network airlines and their low cost rivals. For the traditional players generating bookings online …
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