Archive for the ‘customer experience’ Category

For this year’s Olympiad, companies have created experiential campaigns that make a connection between their brands and the 2012 London Games. Here are some of the more noteworthy examples.

Brands are exploring new technologies to create experiences that make real life look more like the stuff of science fiction.

Now more than ever, customers are demanding more from their health insurers. In an increasingly crowded marketplace, clear, customer-focused communications can greatly distinguish one insurer from another.

Recently Microsoft and Yahoo! launched two potentially groundbreaking products. Microsoft’s SmartGlass technology enables an enhanced, connected experience with Xbox content while Yahoo!’s Axis moves search in a more efficient, synchronized and vis…

“Why is this so complicated?” I hate boarding a plane. The experience is irritating—it takes too long, I’m often surrounded by hordes of confused people and information isn’t communicated clearly.
 

When the Supreme Court upheld most of the Affordable Care Act last week, it was generally seen as a net positive for hospitals. With more than 30 million more insured Americans entering the marketplace, hospitals are likely to see gains in patients as …

It’s no secret that e-commerce is outpacing brick-and-mortar retail across the globe. From the U.S. and Europe to India and China, online sales are up. Some estimates show interest jumping 42% last year alone, and now 59% of shoppers rate online as t…

FitBit is a company—and a device of the same name about the size of a USB drive—that helps people lead a healthier, more active life. As I have smugly declared to several dozen friends, FitBit integrates seamlessly into your lifestyle, helps improv…

I recently had the pleasure of watching David Gelb’s critically acclaimed documentary Jiro Dreams of Sushi. While I was highly impressed by the quality of the movie-making, what truly awed me was the film’s subject, Jiro Ono, the 85-year old propri…

On Thursday, May 15th, 2012, an intimate group of peers, clients and friends joined together at Studio 450 in Manhattan to reflect on Alan Siegel’s imposing legacy and toast to his next great adventure.