For this year’s Olympiad, companies have created experiential campaigns that make a connection between their brands and the 2012 London Games. Here are some of the more noteworthy examples.
Archive for the ‘customer experience’ Category
Tuesday, August 7th, 2012
Posted in bmw, brand, brand experience, brand extension, brand loyalty, branding, Brands, customer experience, customer loyalty, experiential campaigns, Global, global icon, London 2012, London Olympics, Olympiad, P&G, social media, uk | No Comments »
Thursday, August 2nd, 2012
Brands are exploring new technologies to create experiences that make real life look more like the stuff of science fiction.
Posted in brand experience, branding, Brands, Carnegie Mellon University School of Design, customer experience, design, digital packaging, Global, innovation, personalized packaging, Technology | No Comments »
Thursday, July 19th, 2012
Now more than ever, customers are demanding more from their health insurers. In an increasingly crowded marketplace, clear, customer-focused communications can greatly distinguish one insurer from another.
Posted in Arkansas BlueCross BlueShield, brand loyalty, branding, CIGNA, Communications, customer experience, customer-focused language, DALBAR, design, document design, EOB, explanation of benefits, Global, health insurers, Healthcare, Humana, insurer, plain language | No Comments »
Thursday, July 12th, 2012
Recently Microsoft and Yahoo! launched two potentially groundbreaking products. Microsoft’s SmartGlass technology enables an enhanced, connected experience with Xbox content while Yahoo!’s Axis moves search in a more efficient, synchronized and vis…
Tuesday, July 10th, 2012
“Why is this so complicated?” I hate boarding a plane. The experience is irritating—it takes too long, I’m often surrounded by hordes of confused people and information isn’t communicated clearly.
Posted in airplane boarding experience, brand experience, Communications, complexity, customer experience, customer experience strategy, Global, simple experience, simplicity, simplicity formula, Starbucks | No Comments »
Monday, July 2nd, 2012
When the Supreme Court upheld most of the Affordable Care Act last week, it was generally seen as a net positive for hospitals. With more than 30 million more insured Americans entering the marketplace, hospitals are likely to see gains in patients as …
Posted in Accountable Care Organizations, ACOs, Affordable Care Act, brand promise, Brands, consistent experience, customer experience, customer journey, Global, Global Brand Simplicity Index, health care reform, health insurance, health systems, hospital brands, Hospital Value-Based Purchasing Program, hospitals, Johns Hopkins, Mayo Clinic, Medicare, New York-Presbyterian, patient experience, patient journey, patient satisfaction scores, readmission rates, simplify processes, transparency | No Comments »
Monday, July 2nd, 2012
It’s no secret that e-commerce is outpacing brick-and-mortar retail across the globe. From the U.S. and Europe to India and China, online sales are up. Some estimates show interest jumping 42% last year alone, and now 59% of shoppers rate online as t…
Posted in Amazon, brand, branding, Brands, customer experience, customer experience strategy, e-commerce, Global, in-store experience, retail, retail brands, retail experience, retail experiences, retailers, Sony, Whole Foods | No Comments »
Thursday, June 14th, 2012
FitBit is a company—and a device of the same name about the size of a USB drive—that helps people lead a healthier, more active life. As I have smugly declared to several dozen friends, FitBit integrates seamlessly into your lifestyle, helps improv…
Posted in brand experience, brand promise, branding, customer experience, customer service, design, Fitbit, fitness brand, Global, interactive experience, lifestyle brand, LIVESTRONG, LoseIt!, product design | No Comments »
Thursday, June 7th, 2012
I recently had the pleasure of watching David Gelb’s critically acclaimed documentary Jiro Dreams of Sushi. While I was highly impressed by the quality of the movie-making, what truly awed me was the film’s subject, Jiro Ono, the 85-year old propri…
Thursday, May 24th, 2012
On Thursday, May 15th, 2012, an intimate group of peers, clients and friends joined together at Studio 450 in Manhattan to reflect on Alan Siegel’s imposing legacy and toast to his next great adventure.
Posted in Alan Siegel, American Express, brand, brand building, branding, branding firm, Clive Chajet, customer experience, David Srere, Global, Howard Belk, humanitarian, Massimo Vignelli, Nancye Green, Peter Vaughn, Siegel+Gale, simplicity, simplification | No Comments »