Written by Paul Avery, Business Development Manager, San Francisco, ICLP
Having recently attending the Social Media & Mobile Strategies for Travel event in San Francisco, I noted many discussions based around the possibility of achieving lifelong loyalty in today’s increasingly promiscuous, price-sensitive and deal-driven digital world. It has never been more evident that mobile device proliferation and the social media phenomena of recent years will continue to have a strong influence on the ways in which brands engage with customers. Especially within the travel industry, understanding how these areas can transform marketing strategies or even business models is key in differentiating in a competitive environment and ultimately developing longer and more profitable relationships with both new and existing customers.
Some of my key takeaways from the event:
Understanding the mobile consumer
More than 50% of US travellers are now browsing for travel on mobile devices and 15% are actually booking via their mobile …