Archive for the ‘DAA Marketing’ Category

If you are not getting what you want from your website, then perhaps it is time to review your website design.  Websites must be regularly updated, not just for SEO purposes but to also ensure that the content and structure is kept up to date and relevant to the visitors to your website. Through effective [...]

If you’re reading this, I’m guessing you already know why video marketing is important and have already come up with the big idea for your video marketing campaign (if not see previous post 10 Topic Ideas for Effective Video Marketing Online ). Now you need to produce your video.  But before you do, here are a few tips [...]

Bring a little bit of footie fun to the office with the DAA Marketing Euro 2012 sweepstake kit. Use the link to access and print the PDF.  Cut out the 16 teams and randomly draw each team and record who has which team in the print out. Then chart England’s progress to Euro 2012 football [...]

It might not feel like it sometimes (today in particular!!) but Spring is here.  And what better time to review your marketing to make sure that you are planting the right seeds to attract the right business! To help you, we’ve created a list of tips that you can cross check against your current marketing [...]

Every website owner wants to drive as much free traffic to their website as possible.  There are plenty of ways to do this, whilst avoiding expensive advertising costs.  But be prepared – it does require consistency and time to be effective! Here’s 16 tips to get you started. Optimise your website for your target keywords [...]

The way we use the Internet is changing dramatically.  As ownership of smartphones and tablets rapidly increases, so does the usage of mobile web: According to estimates by The ITU (2011) there are nearly 1.2 billion mobile Web users in the world. In fact, Mobile-broadband subscriptions have grown substantially at 45 percent per annum over [...]

Well this is the aim, for new website FAME.  FAME is a new Twitter Game that has its’ rather ambitious sights set on gaining as many Twitter followers as Lady Gaga (all 21 million of them!) and sharing them with the winner of its daily draw, for one day. The game is free for everyone [...]

Are you measuring your website statistics on a regular basis?  If not, you should be.  Whether you use your website as a ‘shopfront’ to sell your services to other businesses or consumers or your website is an e-commerce site, it’s essential to monitor website performance. Programmes such as Google Analytics can be installed quickly and provide vast amounts [...]

If you are about to embark on your first email marketing campaign or just want to run quick health check against the format of your current newsletter, here are some basic but fundamental tips to consider when it comes to best practice. Use your company name in the From box.  You need to make it [...]

There is no denying that marketing is becoming more complicated.  Without a dedicated and effective marketing team in place, it is difficult for businesses to keep up to date with the latest tactics, channels and strategies . For companies with limited resource, it can seem overwhelming to plan and implement an effective, well-rounded and integrated [...]