Archive for the ‘design’ Category

As graduation day approaches for many college students, my colleague Megan Pluskis and I have decided to examine the different paths we took to our eventual meeting at Siegel+Gale—where we now sit just a swivel-roll away from each other.

Video marketing may not be a new phenomena, but it is becoming an increasingly important marketing tool.  Not only can it support SEO but it can also increase customer engagement.  Consider this: People like things quickly. With more and more content available online, people are more likely to engage with yours if it’s condensed into a brief and succinct video. An easier [...]

Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]

Around for more than 100 years, Monopoly has always been much more than a game. Its board design, playing pieces and rules have been revamped time and time again to reflect the ethos, cultures and experiences of the people who use them. Maybe that’s …

With the Olympic countdown well upon us, there’s much debate about Team Great Britain’s adidas-branded, Stella McCartney-designed kit. Among the many things that could go wrong, the British Olympics Association probably didn’t expect to be defendin…

I live in Brooklyn, in a tree-lined residential neighborhood of Clinton Hill. And not too far from me, if I squint my eyes, I can see the glistening reflection of the glass construction around the new Barclays Center on Flatbush and Atlantic. There was…

The Minority Report seemed a futuristic concept out of reach at the time, but holograms are here and set to change the way we experience life greatly, and brands should keep their eye on the (projected) ball.   The appearance of deceased rapper Tupac at this year’s Coachella festival has been a controversial witter-trender. The [...]

It was 10:30 at night. I had just sat down with my burger and fries from Shake Shack in Madison Square Park when I had the sudden sneaking suspicion that something was missing. But it wasn’t the napkins, the condiments or my appetite. My sense of emp…

All the popular annual holidays are built around clearly recognized, authentic brands—core symbols, colors and language inspired by a mission statement that people understand and that brings them together in common cause. Christmas is red and green, …

‘Keep Calm and Carry On’ is a line that most are probably so familiar with these days, that it no longer even registers on the radar anymore. It is true that this poster design (and many other parodied variations of the wording) has been overexposed to the extreme in recent years; but while this is [...]