Archive for the ‘design’ Category

In what may have been the most unconventional field trip in Siegel+Gale’s 40-year history, about a dozen of us bussed down to Philadelphia to see the pouring of Alan Siegel’s bust.

Something interesting happened recently in entertainment; there was a slight shift in the balance of power.Netflix, traditionally a channel for reaching the content of other networks  became a producer in their own right. Their new production, “Ho…

There was an interesting film I saw recently called In Time that was based on the premise that the currency of the future wasn’t money but instead was time.In the future, having solved the problem of people dying naturally, there was a new solution nee…

What’s my prediction for the big thing in loyalty in 2013? Two words…User ExperienceIncreasingly the way we do things has changed.  Smartphones have enabled us to find “an app for that” and those apps are getting better and more easy to use with eve…

Our Los Angeles and New York offices have been buzzing these past few months as work continues on Siegel+Gale’s inaugural Corporate Social Responsibility (CSR) initiative. Two socially oriented companies, both in their infancy, were awarded specialized…

  Gangnam style. The most catchy tune of 2012. Almost everyone knows this tune yet many don’t have a clue on what the song is about. This year K-pop artist Psy has obtained phenomenal global success from his song “Gangnam Style”. The song scored at least 10 number ones around the world (UK and US… Continue reading →

Having recently celebrated their 50th anniversary with the release of a new single (Doom and Gloom) and another greatest hits album (Grrr), industry commentators are asking what it is about the Rolling Stones that makes them an iconic global brand? Wha…

cu·ri·os·i·ty – noun1. A strong desire to know or learn something.2. A strange or unusual object or fact3. An app that has hooked over 500k peopleThat last point is strongly linked to points 1 & 2 and also provides some interesting lessons for …

Arthur C. Clarke penned a story called Watch This Space about scientists releasing a sodium cloud over the moon that becomes luminescent when exposed to the sun’s rays. Of course, a nefarious advertising agency ensures that the cloud is released in the…

 As difficult as it is to define, we all have a sense of what beauty is when we see it. Typographers have long tinkered with the aesthetics of typefaces, adjusting serifs, proportions and font metrics. Of the most admired typefaces, the Bodoni and Didot families of fonts stand out. But if it’s “standing out” from… Continue reading →