Archive for the ‘Digital Marketing News’ Category

There has been a LOT of comment on the recent Google algorithm changes following the Penguin update and Panda tweaks in April. As with most things, people generally only speak out when they have a problem so it would be easy to assume these updates were a negative thing for your website. Wrong! The updates [...]

Facebook isn’t slowing down as it kicks off its IPO roadshow and has launched a brand new app store featuring apps which utilise its Connect feature. The app store has attracted a lot of coverage and its timing couldn’t better when all eyes are on the company as it prepares to float its shares on [...]

As the deadline looms for the EU Cookie Directive on 26 May we have finally been issued with a code of conduct which aims to clarify what’s expected of website owners and lays down the penalties for those who breach it. Unsurprisingly it hasn’t come from the Information Commissioner’s Office but from the International Chamber [...]

It’s bad news for Dropbox this week as Google announces Google Drive, its very own cloud storage service that boasts an impressive array of features which could see many customers making the switch. Editor: I still love Dropbox and won’t be switching. See my comments at the bottom of the page for some reasons why… [...]

It’s been a while since I had a proper geek out and recent changes around microdata gives me a great opportunity to look at some of the more technical aspects to improving your SEO; Rich Snippets. Using additional HTML tags to highlight key pieces of content in SERPs isn’t a new thing, there have been [...]

This week Google has announced a new feature to its product suite which gives individual users an overview of their activity month on month. Account Activity will be linked to your Google account and will summarise all of your activity including number of emails sent, most popular searches and where in the world you’ve signed [...]

The long awaited Android 4.0 (Ice Cream Sandwich) is finally available in the UK this week but so far very few have actually seen it. Samsung announced its launch of the smartphone operating system for the Galaxy S II on the 19th March, but it is being held up by UK mobile operators who are [...]

It’s been a while since we saw two internet giants at each other’s throats so the Yahoo/Facebook feud has livened up an otherwise dull few months. While we love seeing some of the biggest companies in the world resort to mud-slinging and airing their dirty laundry in public, this latest move by Yahoo is raising [...]

Now that timeline has been implemented for profiles, it was a natural step for Facebook to offer this layout for brands and it’s well worth checking it out especially if your page is reasonably active. One of the immediate benefits is the ability to create a stronger brand presence more easily by using the main [...]

In honour of Social Media Week I’ve handpicked some of what I think are the best talks and events happening this week. While most are based around London there are many that you can watch via the live stream, though not quite enough in my opinion given the theme of the week! Event highlights: Tuesday [...]