Archive for the ‘Digital Marketing Podcast’ Category

Episode 64, Ciaran speaks to Matthew Yeomans from Social Media influence, and the man behind a brilliant new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow Social Media Inflluence co-founder Bernhard Warner. Matthew walks us through some of the most famous [...]

Episode 63, We are back again with another round up of our favorite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from Advanced Analytics, to Social media management, mobile website and [...]

Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modelling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?” We explore what Attribution modelling is? How it helps? How can you implement it effectively? and briefly discuss researching the fabulous fandango tools [...]

Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversion  paths and conversion rates?  How do you use multi channels feature [...]

In Episode 60, We speak to Ben Wightman from Latitude, a leading force in integrated Digital Marketing Intelligence about the findings of their recent trends in mobile report. Learn who the current winners are in the smart phone device race, and discover the current trends are in mobile website use. Latitude also shed a light [...]

Daniel talks to Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark” a new and detailed exploration of the marketing social media landscape, and how businesses are making use of it. Supported by Ipsos ASI, the brand [...]

Episode 58 Ciaran speaks to Simon O’Kane from Huddle, a UK collaborative cloud computing service that is changing the way teams collaborate and work together on their business documents. We explore the ethos behind Huddle, and Simon shares with us news out today on Huddle’s latest offering. Try Huddle yourself with a 2 week free [...]

Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt. How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Daniel’s Bio/a>   [...]

The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion [...]

  Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode we explore:- Event Tracking, Real Time Reporting, Visitor Flow and Goal Flow Visualization, Multi channel Funnels and Attribution, Mobile [...]