Archive for the ‘digital’ Category

As a writer, I often act as a filter. I analyze the audience, prioritize communication goals and then evaluate what information does or does not need to be present. But, while I consciously work through these questions to distill the information approp…

We had a lovely Thursday night out last week.  Last year, I teamed up with Gravity Road & Atom42 to pitch to form ‘an agency that disappears in the night’ for the Huffington Post in the UK account.  Gravity Road … Continue reading →

Stocks on Wall Street’s Dow Jones Industrial Average (DJIA) tumbled about 1 percent after Associated Press, a news agency, was hacked and sent out an erroneous Twitter post about explosions at the White House and President Obama being injured on 23^rd April 2013. The market recovered from the fall…

The post The Impact of Social Media on Wall Street and the Financial Markets appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

We were pleased to present earlier this week at the New Ways of Seeing Social Media conference hosted by the London Fire Brigade. This attracted an audience from Emergency Services from the UK and abroad as well as UK Local Authorities.
The London Fire Brigade (LFB) is the busiest…

The post New Ways of Seeing Social Media Conference – London Fire Brigade Tuesday 23rd April 2013 appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

I’ve been reading Grant McCraken’s Culturematic this week.  I met Grant at an event last year, after Mark introduced us, and insisted that I showed Grant some Artefact Cards. “That’s a Culturematic” said Grant, holding the cards. Having not read … Continue reading →

It is universally accepted that digital and social media has had and continues to have a significant impact on most industries or what I have termed as ICET-APMA (Information, Communication, Entertainment, Transaction – Anytime and Pretty Much Anywhere!). However, the challenge for organisations is how best to embrace this change…

The post Digital and Social Media Cuts across an Organisation (as a Competence, Capability and Channel) – and so, Negates the Long-Term Need for a Chief Digital Officer…? appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Many marketers and advertising agencies have spoken of ‘integrated marketing’ or ‘the halo effect’ when building campaigns; trying to convince senior management/a client of a marketing strategy or the effectiveness of a particular medium in adding to the impact of the overall marketing message. But what exactly has digital and…

The post Integrated Marketing – How the Old Principles Still Lend Themselves to Digital and Social Media appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Many people view social media as a platform predominantly for mass/consumer brands. However, it should be seen as a platform for all organisations be they consumer or business focused. Some of the most effective use of social media we have seen has been in the in the business-to-business sector –…

The post The Impact of Social Media for Professional Service Firms and Business-to-Business Organisations appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

I’ve been meaning to properly read the “Digital Isn’t Working (Yet)” white paper by Ian Fitzpatrick & Erik Pelletier at Almighty in Boston, and found some proper time this afternoon to do it. (I was honoured that they asked if … Continue reading →

Unfocused marketing activity generally leads to unsatisfactory results. This is magnified online where it is very easy to pour time and effort into tools that promise much but fail to deliver. If you are marketing products and services to other … Continue reading →