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Archive for the ‘document design’ Category

Better “explaining” in Explanation of Benefits statements

Thursday, July 19th, 2012

Now more than ever, customers are demanding more from their health insurers. In an increasingly crowded marketplace, clear, customer-focused communications can greatly distinguish one insurer from another.

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Posted in Arkansas BlueCross BlueShield, brand loyalty, branding, CIGNA, Communications, customer experience, customer-focused language, DALBAR, design, document design, EOB, explanation of benefits, Global, health insurers, Healthcare, Humana, insurer, plain language | No Comments »

Why you should fire Congress

Thursday, March 15th, 2012

When you’re bad at your job, you get fired. And that’s exactly what voters should do to Congress this fall. Forget about wars, unemployment, recession and healthcare reform. Congress should be fired for failing at the most essential part of their j…

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Posted in complexity, Congress, design, document design, financial reform, Global, Healthcare, information architecture, lawmakers, plain language, simplification | No Comments »

What happens when lawmakers try their hands at design

Wednesday, February 15th, 2012

Financial disclosures have been a big concern since the mortgage and credit crisis began. Many claimed that lenders had taken advantage of consumers’ confusion about the loans or credit cards they were signing up for. So to protect consumers, Congres…

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Posted in Common Good, complexity, Consumer Financial Protection Bureau, Credit Card Act, credit card statement, credit cards, customer experience, design, document design, Dodd-Frank Act, Global, information architecture, lawmakers, Philip K. Howard, plain language, simplicity, simplification | No Comments »