Now more than ever, customers are demanding more from their health insurers. In an increasingly crowded marketplace, clear, customer-focused communications can greatly distinguish one insurer from another.
Archive for the ‘document design’ Category
Better “explaining” in Explanation of Benefits statements
Thursday, July 19th, 2012
Posted in Arkansas BlueCross BlueShield, brand loyalty, branding, CIGNA, Communications, customer experience, customer-focused language, DALBAR, design, document design, EOB, explanation of benefits, Global, health insurers, Healthcare, Humana, insurer, plain language | No Comments »
Why you should fire Congress
Thursday, March 15th, 2012
When you’re bad at your job, you get fired. And that’s exactly what voters should do to Congress this fall. Forget about wars, unemployment, recession and healthcare reform. Congress should be fired for failing at the most essential part of their j…
Posted in complexity, Congress, design, document design, financial reform, Global, Healthcare, information architecture, lawmakers, plain language, simplification | No Comments »
What happens when lawmakers try their hands at design
Wednesday, February 15th, 2012
Financial disclosures have been a big concern since the mortgage and credit crisis began. Many claimed that lenders had taken advantage of consumers’ confusion about the loans or credit cards they were signing up for. So to protect consumers, Congres…
Posted in Common Good, complexity, Consumer Financial Protection Bureau, Credit Card Act, credit card statement, credit cards, customer experience, design, document design, Dodd-Frank Act, Global, information architecture, lawmakers, Philip K. Howard, plain language, simplicity, simplification | No Comments »
