Archive for the ‘ecommerce’ Category

We’re pretty good at recovering abandoned shopping carts. But don’t take it from us. We’ve recently been named Marketing Services Company of the Year by The Drum and last year won both a British Interactive Media Association award and a … Continue reading →

What does Facebook’s disappointing IPO actually mean? It seems to us that there are two ways of looking at it. If you take a glass-half-full approach, you could argue that any company valued at over $100 billion must be considered … Continue reading →

1. Enquanto o varejo mundial continua lutando para seu crescimento, o Brasil está contrariando a tendência, com notícias de que 0,2% das vendas, no mês de Março, foi a quinta vez que o setor tem registrado crescimento em sete meses. … Continue reading →

AKA the one about being driven by vision as opposed to just process. The one about solving an industry problem and then reducing the factors contributing to the very existence of that problem, rather than purely capitalising on it remaining. … Continue reading →

Congratulations. If you are reading this chances are that you are a social media aficionado. But don’t pop the champagne corks just yet, as it’s not enough to use social media, for optimum success you need to integrate social media into your marketing strategy.   Engaging with social media is a bit like a marriage. [...]

Adobe Digital has launched its latest social media report, entitled “Why marketers aren’t giving social the credit it deserves”. The Executive Summary lists three key findings of their research, which are worth setting out: Last-click attribution, the most common measurement … Continue reading →

I detta ögonblick står vi i vår monter på Nordic eCommerce Summit här i Stockholm. Eventet är ett av de största inom e-handel i Europa och vi har träffat många nya potentiella kunder. Vi har även pratat med många av … Continue reading →

Det svenska startup-bolaget Wrapp har nu tagit klivet in på den amerikanska marknaden. Wrapp är en app där man kan ge bort eller få digitala presentkort hos olika kända varumärken. Wrapp grundades av ett gäng entreprenörer I början av 2011. … Continue reading →

A generation gap is the point when two age groups begin to see the world from significantly different perspectives. And it’s never been more accelerated than now in the twenty-first century, when even ten years can bring radical changes in … Continue reading →

If your business is dependent on its digital presence, it would be advisable to develop an optimised mobile capability. 70% of smartphone owners have bought or browsed products on their devices, while tablet users are spending, on average, 20% more … Continue reading →