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Archive for the ‘eDM’ Category

Email Marketing – 5 Ways to Avoid The Spam Folder

Monday, October 28th, 2013

Email Marketing – 5 Ways to Avoid The Spam Folder

How can you make email marketing more appealing to your consumers? We’ve all had those emails from companies where the frequency becomes so off-putting that you come close to reporting them as spam, and attempting to unsubscribe from them leads you into a tangled web of links which makes you…

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Posted in blog, content marketing, direct, eDM, email, Email Marketing, Marketing, Online Marketing, Spam | No Comments »

Research Shows Why You Need a Mobile Email Marketing Campaign

Monday, March 25th, 2013

Research Shows Why You Need a Mobile Email Marketing Campaign

It’s always been common knowledge that optimised ads are better, but new research has shown that the mobile ad market is expanding and optimised ads are set to capitalise on that.   New research from the latest Intela Mobile Consumer Report has revealed the effectiveness of optimised ads that are sent to a person’s mobile device. So… Continue reading

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Posted in eDM, Email Campaign, Featured, Mobile Email Campaing | No Comments »

Research Shows Why You Need a Mobile Email Marketing Campaign

Monday, March 25th, 2013

Research Shows Why You Need a Mobile Email Marketing Campaign

It’s always been common knowledge that optimised ads are better, but new research has shown that the mobile ad market is expanding and optimised ads are set to capitalise on that.   New research from the latest Intela Mobile Consumer Report has revealed the effectiveness of optimised ads that are sent to a person’s mobile device. So… Continue reading

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Posted in eDM, Email Campaign, Featured, Mobile Email Campaign | No Comments »

Are you just spinning out different types of brochure?

Tuesday, July 26th, 2011

Are you just spinning out different types of brochure?

One of the things that we’ve written about when describing the new and enlightened CMO is the multi-channel discipline he now has to manage. As new techniques and platforms have emerged, integrated marketing has moved beyond making sure your digital and print elements adhered to the same overall branding messages and become a complex science. [...]

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Posted in brochure, DM, eDM, facebook, Featured, Marketing Strategy, social media, YouTube | No Comments »