The world always loves a comeback. Everyone—especially us Americans—admires recovery from failure or scandal sometimes even more than they admire initial success. Think Bill Clinton, Eliot Spitzer, Oliver North, Robert Downey Jr. and Dicky Eklund. …
Archive for the ‘Eliot Spitzer’ Category
Can the AIG name make a comeback?
Tuesday, July 17th, 2012
Posted in AIG, AIG name, Altria, Bill Clinton, brand equity, brand name, brand story, branding, branding program, Brands, Chartis, Dicky Eklund, Eliot Spitzer, Ford, Global, naming, naming strategy, Oliver North, rebrand, rebranding, Robert Downey Jr., Storytelling, visual identity | No Comments »
