Archive for the ‘Email Marketing’ Category

The current global recession, which first started half a decade ago with the downfall of the banking industry in 2008, has seen businesses across the world face mounting challenges and a fair number have shut up shop. Many individuals are finding thems…

The CEO of Azam Marketing wraps up 2012 with twelve of the most important take-aways (for the brain rather than the mouth that is) of the year. What a year 2012 was. I have no doubt it’s been as much of a rollercoaster for you as it has been for …

It’s common practice, when using email marketing, that the subject line and body copy share similarities. Further, if a landing page is involved, the message should continue to ring true.

The subject line gets your attention, the email generates interest, and the landing page creates even further interest and contains a call to action.… Read More

With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The …

When I first started my career in email marketing the unsubscribe process was very simple. The subscriber simply had to reply to the sender with the word “unsubscribe” in the subject line and that was it – job done! Nowadays however, …

With the growing popularity of social networks, companies are reevaluating whether or not email campaigns are still an effective form of marketing. Are email campaigns a thing of the past? Here are a few reasons why this marketing technique is still efficacious.   Direct Sales are Allowed Email marketing services have become increasingly more sophisticated.… Continue reading →

We are delighted to introduce Nemesh Perera who has recently joined the expanding team at Azam Marketing. Nemesh will be working in our fast-growing email marketing division and will be working with our deployment experts to create and broadcast eCRM…

68% dos Consumidores Brasileiros efetuam uma compra através de uma mensagem recebida via email marketing, de acordo com um novo estudo da ExactTarget. Eles realizaram uma série de estudos que analisavam o comportamento de Assinantes, Fans e Seguidores com mais … Continue reading →

We’ve got the attention span of a flea when it comes to reading emails. We all ignore those pesky emails that look too boring to open. It’s a bit like getting bills through the post, we won’t open them unless we really have to.   So, how can you make sure that your email press [...]

Ensuring as many emails as possible get into inboxes is critical to the success of many online businesses and becoming tougher by the month. The leading portal on performance marketing, Performance Marketing Insider, invited our CEO to share the tricks…