The idea of storytelling is more popular in marketing than ever. But as with a lot of great ideas that become hot concepts, then buzzwords, then clichés, there’s more than a little fuzz around what a story actually is.
Archive for the ‘Engagement’ Category
Tuesday, November 19th, 2013
Friday, August 23rd, 2013
Previously, Facebook relied on the News Feed algorithm; Edge Rank to determine who got to see what. However, not many marketers never mind businesses or brands had even heard of Edgerank – and its principles – and the consensus was that it wasn’t transparent and potentially a little too complex. Now, Facebook hopes to eliminate [...]
Thursday, January 3rd, 2013
What’s my prediction for the big thing in loyalty in 2013? Two words…User ExperienceIncreasingly the way we do things has changed. Smartphones have enabled us to find “an app for that” and those apps are getting better and more easy to use with eve…
Friday, November 30th, 2012
For Publishers of traditional print media, social media can deliver a richer reader experience as well as providing deeper reader insight, greater engagement and increased ancillary revenue streams that – breaking the old linear model.
After a busy few weeks at TWKS with a wide range of clients, I had…
The post The Impact of Social Media on Publishing and Capitalising on Emerging Revenue Streams appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.
Sunday, November 18th, 2012
cu·ri·os·i·ty – noun1. A strong desire to know or learn something.2. A strange or unusual object or fact3. An app that has hooked over 500k peopleThat last point is strongly linked to points 1 & 2 and also provides some interesting lessons for …
Wednesday, June 6th, 2012
What kind of brain does your average consumer have? You might have assessed how much money they earn, whether they have children or where they live, but have you spent much time working out how they think. If you have, … Continue reading →
Monday, April 30th, 2012
Mike Stiles shows how to engage fans online.
Sunday, February 26th, 2012
Another week, another social network explodes onto the scene. Barely 2 years old and picture collecting social network Pinterest is growing rapidly and making headlines.Despite being a simple concept – you essentially pin or bookmark pictures onto one…
Tuesday, December 20th, 2011
Phil Seward, ICLP’s General Manager for the Americas, tackles the controversial subject of offering discount coupons through a loyalty program.
Black Friday – the day after Thanksgiving – kicks off the traditional holiday shopping season and is the biggest day for retailers in the United States. If early indications are anything to go by, 2011 has seen a distinctive uptick with 227 million shoppers(1) spending an estimated $52.4 billion(2) over the four day weekend alone, representing a 6.6% year-on-year increase over the same period last year.
At the same time online spending is demonstrating even greater growth, including the best Cyber Monday (the Monday after Thanksgiving) results on record with $1.25 billion(3) in one day, with an equally high probability that total online sales for the holiday period will go on to break all records.
Increased consumer spending in an economic downturn
Whilst the general outlook for the US economy has deteriorated during 2011 …
Posted in Black Friday, coupons, customer engagement, customer experience, Customer Insight, discounting, Engagement, Loyalty, Loyalty Programme, Recognition, Retail Loyalty, Reward & Redemption, Rewards | No Comments »