Archive for the ‘F-Commerce’ Category

Allen Weiner, Research VP at Gartner, has given f-commerce (Facebook commerce) a failing grade. “Of all the pre-fixed commerce trends, none has hit the ground with a thud more than Facebook’s ‘F-Commerce,’” said Weiner. His judgment is based on a survey by youth marketing agency The Beans Group, which found that 91 percent of 16- to 24-year-olds [...]

“Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research.” That’s nearly $5 billion in US dollars if my calculations are correct. (source: Digital Strategy Consulting) The research alluded to in the quote was carried out by global market research firm TNS [...]

In a previous post, I wrote about an ebook that Dr. Paul Marsden, Editor of Social Commerce Today, and I had written entitled The F-Commerce Handbook: 10 Secrets For Unlocking the Sales Potential Of Facebook. (It’s also now available in paperback.) That book was the precursor to a new book that will be available in [...]

Raising Cane’s, a restaurant chain that started with a single location in Baton Rouge, Louisiana in 1996, sells one thing – chicken fingers. The chain does not sell burgers, fish, or even a variety of types of chicken – just one item cooked in one style, along with a limited selection of sides. With more [...]

It’s time to let the proverbial cat out of the bag. Along with Dr. Paul Marsden, editor of Social Commerce Today, I’ve just written a new ebook called The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, published by McGraw-Hill. It’s available in Kindle and Nook editions and will soon be available [...]

What does Facebook’s disappointing IPO actually mean? It seems to us that there are two ways of looking at it. If you take a glass-half-full approach, you could argue that any company valued at over $100 billion must be considered … Continue reading →

Adobe Digital has launched its latest social media report, entitled “Why marketers aren’t giving social the credit it deserves”. The Executive Summary lists three key findings of their research, which are worth setting out: Last-click attribution, the most common measurement … Continue reading →

As we mentioned in a previous post, Facebook’s attempts at s-commerce have been a bit of a #fail. Nevertheless, the potential for success is there and with it a dogged determination to squeeze cold, hard cash from Facebook’s users. Last … Continue reading →

Ever wonder how Facebook picks friends to place on your profile page, or why certain ones are always on it? You know it must be a data structure, but yet it boggles your mind every time? Up to now, these … Continue reading →

For today’s blog, we thought we’d follow up on last month’s Pretty Pinteresting blog post and look at the world’s hottest new network from an e-commerce perspective. So far, attempts at s-commerce have been stuttering, at best. F-Commerce, for example, … Continue reading →