Archive for the ‘facebook’ Category

When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan? Our Infographic of the Week from @yopps and @mdial explains…

As you may know, I recently began an investigation into the dark and murky world of B2B Facebook competitions. Crawling through websites and searching through the piles of evidence sent by email, I came across a specimen from borro (@borroloans)- which, I am reliably informed, is the UK’s leading personal asset lender.

“Red Sign Symbol Target Circles Roundel Circle” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en
This will help improve response rates from your target audience. Creating a Facebook page post for a specific demographic is simple, all you need to do is define your target…

The post Facebook Tip: Better Target your Audience appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Wouldn’t it be better if you had a thousand Likes on you Facebook page from people who were Liking, sharing and commenting on your wall posts, than a hundred thousand from people who once wanted an iPad but now hate your guts? Leila Guddoy considers how to fish for real fans.

This weeks infographic comes from Pagemodo – the guys that you can hire to design your Facebook tab or competition.

An anonymous PR’s field guide to Facebook competitions which, if not navigated correctly, are a nightmare and a monumental waste of time.

“Flat Plus Add Bookmark Bookmarks List Links” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en
Twitter lists are an important part of keeping track of tweets from your favourite tweeters, but were you aware that you can also make lists on Facebook? Keep in…

The post Facebook Tips: Create a List appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Peter Gabriel has something of a reputation in pop music history as an innovator. With wildly theatrical stage shows and a long CV of experimental music and performance, this latest move shows that the music icon is also au fait with the social media realm and digital marketing.   {orgiinal video here: http://www.youtube.com/watch?feature=player_embedded&v=OJWJE0x7T4Q }  … Continue reading →

Over the past couple of years I have managed a few social competitions, and I like to think that I’ve got a good handle on the dos and don’ts as well as the hows and whys of running them. However, my ego isn’t such that I can claim to know everything. Therefore I’ll be inviting guest contributors to submit their top tips, industry insights and case study examples so as to bring you, dear reader, a greater insight into this competitive world.

First up, a case study on FESPA.

“Traffic Sign Road Sign Shield Traffic Road” © 2011 Roadrunner, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en
When someone mentions Facebook, it’s never too long before someone screams ‘What about our privacy?!’. This will be part one of four Facebook privacy tips that we will be…

The post Facebook Tips: Mobile Phone Privacy appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.