Adobe Digital has launched its latest social media report, entitled “Why marketers aren’t giving social the credit it deserves”. The Executive Summary lists three key findings of their research, which are worth setting out: Last-click attribution, the most common measurement … Continue reading →
Archive for the ‘First-click attribution’ Category
Social Media is your Shop Window
Tuesday, May 15th, 2012
Posted in Adobe Digital, digital, Digital news, e-commerce, ecommerce, F-Commerce, facebook, First-click attribution, google analytics, Last-click attribution, M-Commerce, marketers, pinterest, retail, S-commerce, social media, Ve Interactive UK | No Comments »
