FitBit is a company—and a device of the same name about the size of a USB drive—that helps people lead a healthier, more active life. As I have smugly declared to several dozen friends, FitBit integrates seamlessly into your lifestyle, helps improv…
Archive for the ‘Fitbit’ Category
The FitBit experience
Thursday, June 14th, 2012
Posted in brand experience, brand promise, branding, customer experience, customer service, design, Fitbit, fitness brand, Global, interactive experience, lifestyle brand, LIVESTRONG, LoseIt!, product design | No Comments »
