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Archive for the ‘gamification’ Category

Playing around with the customer relationship

Tuesday, March 5th, 2013

Written by Stephen Hay, Regional Director – Asia Pacific, ICLP

Playing games is in our DNA; we cannot help but like it. As children, it’s how we learn and practice engagement with our peers and adults. And as grown-ups, the corporate world is full of game-play techniques as we war-game and role-play our way through work. Airline pilots spend much of their time playing multi-million dollar flight simulator games. A word we are seeing more and more is gamification. What does this mean for the customer relationship?

So what is it?

Gamification is the use and adoption of game techniques and mechanics in non-game applications to engage users and solve problems. While it has broad application in a number of fields, for example, education, brand building, and science, we are seeing some of the most rapid adoption and development in the management of the customer relationship, CRM, or customer loyalty.

There are elements of …

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Posted in customer engagement, customer journey, gamification, Reward & Redemption, social media | No Comments »

Feast or Famine: The next move for Netflix?

Sunday, February 10th, 2013

Feast or Famine: The next move for Netflix?

Something interesting happened recently in entertainment; there was a slight shift in the balance of power.Netflix, traditionally a channel for reaching the content of other networks  became a producer in their own right. Their new production, “Ho…

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Posted in data analysis, design, entertainment, gamification, gaming, innovation, Loyalty, scarcity, social currency | No Comments »

Curiosity = Loyalty3

Sunday, November 18th, 2012

Curiosity = Loyalty3

cu·ri·os·i·ty – noun1. A strong desire to know or learn something.2. A strange or unusual object or fact3. An app that has hooked over 500k peopleThat last point is strongly linked to points 1 & 2 and also provides some interesting lessons for …

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Posted in attention, design, Engagement, gamification, gaming theory, innovation, Loyalty, social currency, social loyalty | No Comments »

Meat Pack shoe store uses gamification and a bit of hijacking

Friday, July 20th, 2012

The Guatemalan shoe store, Meat Pack have created a (with their agency Saatchi and Saatchi) clever app to drive footfall (no pun intended). The concept was delivered as an update to their existing and well-used app. Using GPS it would send an alert when the user was near a trainer brand store. The alert would [...]

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Posted in Brand Campaigns, gamification, Meat Pack | No Comments »

Balancing big data with a big voice

Tuesday, May 8th, 2012

Balancing big data with a big voice

Back in the day, loyalty communications were pretty simple. You got a Welcome Pack when you joined and then periodic points statements after that.  The statements may have contained some offers, and if you were really lucky, these may have been pe…

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Posted in Communications, CRM, Direct Marketing, gamification, innovation, Loyalty, predictive analysis, VRM | No Comments »

What we can learn from PayPal’s shunning of skeuomorphic design

Thursday, March 22nd, 2012

What we can learn from PayPal’s shunning of skeuomorphic design

Skeuomorph is an interesting word.It’s from the Greek for vessel/tool (skeuos) and shape (morphe) and is basically used to describe something which retains the design cues from an original product, even when these aren’t necessary anymore. Examples wo…

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Posted in design, gamification, innovation, Loyalty, payments | No Comments »

The year of Mobile Marketing

Monday, December 12th, 2011

The year of Mobile Marketing

Mobile Marketing came of age in 2011. Let us count the ways. High-profile brands are tapping into mobile potential. Louis Vuitton launched the ‘Amble’ app this year, which combines a travel-sharing function with a collection of city guides. You document and share your own amble with your friends through the app. Louis Vuitton cleverly enlisted [...]

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Posted in 2011, advertising, Featured, gamification, Marketing Strategy, mobile marketing | No Comments »

Friday5: Gamification and Interactive Videos by BOOM Interactive

Friday, December 9th, 2011

Friday5: Gamification and Interactive Videos by BOOM Interactive

This Friday we introduce BOOM Interactive, another great designer from blur Group’s Creative Service Exchange. In this week’s Friday5 blog post, we concentrate on the trends of Gamification and Interactive Videos. ONE: Alan, you focus a lot on interaction. How important is it to interact with customers through social media nowadays? And what are the most [...]

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Posted in design, Featured, gamification, interactive video, mobile marketing, Online Marketing, social media, Viral Marketing | No Comments »

Fantasy/Reality: the Call of Duty Jeep

Wednesday, November 9th, 2011

Fantasy/Reality: the Call of Duty Jeep

Chrysler’s launched a Jeep Wrangler themed after the latest Call of Duty game. Product placement within video games is an acknowledged gamification technique, and it’s been around for decades. Red Bull, McDonalds, Cingular Wireless and Pizza Hut are just some of the brands that have done so. As far as we know, though, this is [...]

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Posted in branding, call of duty, chrysler, Featured, gamification, jeep, Marketing Strategy | No Comments »

Friday5: Badgeville’s Adena DeMonte on b2b gamification

Friday, September 30th, 2011

Friday5: Badgeville’s Adena DeMonte on b2b gamification

As an alternative to Friday5 this week, we give you a feature on gamification in the b2b sphere: an interview with Adena DeMonte, Director of Marketing at innovative gamification company Badgeville. Badgeville’s skinnable turnkey widgets allow companies to gamify their relationships with their customers with a system of progressive rewards in the form of ‘badges.’ [...]

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Posted in b2b, Badgeville, gamification | No Comments »

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