Archive for the ‘General’ Category

The latest update on Linkedin demographic statistics (January 2012) makes for fascinating reading. As the social network of choice for business professionals, numbers are steadily increasing as the functionality continues to improve unabated. http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 LinkedIn Demographics & Statistics – Jan … Continue reading →

Content marketing is a phenomenon that isn’t going away. If you’re a business to business marketer, using content marketing is a great way of rethinking and re-tasking some of press and sales support material in a way that stimulates inbound … Continue reading →

Many millions of people using Linkedin are missing out on the fantastic brand building opportunities new Linkedin presents. I say new because after several years of under-investment, Linkedin has gone functionality crazy of late. Give your Linkedin profile a spring … Continue reading →

My latest effort for the influential UK digital marketing blog, Smart Insights is my third post in a series on business blogging. This piece concentrates on ways to ‘seed’ your blog posts once they have been written and published – so … Continue reading →

Aretha was right. Actually, respect is a fundamental human need. Most of us in our professional careers yearn for it. But how do great business leaders motivate and inspire  colleagues, managers and customers to deliver ground breaking, difference-making work? How … Continue reading →

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer eight ways to ensure your blog does all it can to achieve company goals, including 1. Staying on topic. 2. The importance of … Continue reading →

Following my new year theme of efficiency it was interesting to see that new Premier League football club QPR dismissed their manager Neil Warnock yesterday, as they sit in 17th place in the league. (The fact that 17th will keep … Continue reading →

Seth Godin explained yesterday the importance of commitment. To me, making a commitment and making a resolution are different – commitments are long term, new year’s resolutions by their nature are short-lived and likely to fail. And Marc and Angel … Continue reading →

Depending on your point of view, Top Gear host and Sunday Times bestselling author Jeremy Clarkson is either speaking honestly or offensively striking at your fundamental beliefs.   What he did achieve this week was to put discussion of the … Continue reading →

Whilst conducting some research into social media uptake in the speciality chemical sector, I happened across a great slide deck that outlines how chemicals giant BASF goes about it. With a dedicated social media manager and senior management buy-in, this … Continue reading →