Archive for the ‘Global’ Category

As a kid, I regularly found myself wedged in between the traditional Puerto Rican culture my grandparents espoused and the American culture that I adopted.

After last year’s debacle, most of my friends thought I was nuts for considering a second round of the Great GoogaMooga festival in Brooklyn this past weekend. Last year, despite a flood of warnings via Twitter, we locked arms and skipped down to Pro…

As a writer, I often act as a filter. I analyze the audience, prioritize communication goals and then evaluate what information does or does not need to be present. But, while I consciously work through these questions to distill the information approp…

In what may have been the most unconventional field trip in Siegel+Gale’s 40-year history, about a dozen of us bussed down to Philadelphia to see the pouring of Alan Siegel’s bust.

This is often the second or third question that I field when I tell someone that I name things for a living. The coolest projects I’ve worked on are often for niche companies, products or services. These are not the assignments that always have the g…

More than 60 million travelers pass through Los Angeles International Airport every year, and the first thing they see—before the 16-lane freeways, palm-tree lined beaches, glistening city lights or a random celebrity—is (obviously) the airport ter…

I decided the other night that I wasn’t going to move much. So there I was, sitting on my couch, lazily flicking through 600 channels in my cable universe. But none of them were airing anything I wanted to see. Then I reviewed what my DVR had recorde…

Remember when mobile meant “on the go”? Mobile use cases always involved going somewhere.

Did you catch the recent episode of Mad Men, where Don and Peggy make separate pitches for the Heinz ketchup account? To recap, Don’s presentation boards consisted of close-ups of “ketchup-worthy” foods such as burger and fries with the headline …

I like beer and I name things for a living. In other words, I drink… therefore I name, but it’s more like the opposite. I even have a Facebook group called, Drinking Buddies, where we discuss craft beer. I can’t help viewing this world through a …