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Archive for the ‘Global’ Category

So you just graduated, now what? Part 2: Perspective from an English major

Tuesday, May 22nd, 2012

Eight years ago, I could have used that halfway house. As an English major fresh from the cornfields of Grinnell, Iowa, I wondered what to do with a degree bestowed by the department of Humanities. (Oh, the humanity indeed). Although I could analyze Pa…

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Posted in brand, careers, clear communication, Communications, complexity, Education, Global, graduates, information architect, information architecture, liberal arts, plain language, Plain language writing, problem solving, simplification, technology systems | No Comments »

So you just graduated, now what? Part 1: Perspective from an advertising major

Monday, May 21st, 2012

As graduation day approaches for many college students, my colleague Megan Pluskis and I have decided to examine the different paths we took to our eventual meeting at Siegel+Gale—where we now sit just a swivel-roll away from each other.

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Posted in advertising, advertising major, advertising portfolio, branding, design, designers, digital, digital wireframing, Global, graduation, information architect, information architecture | No Comments »

Simple beauty

Friday, May 18th, 2012

My love for and fascination with the mountains recently led me to 18,500-foot Pico de Orizaba in southern central Mexico. My time on Pico was everything I had hoped it would be. I spent three days on the mountain, acclimatizing to the high altitude and…

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Posted in brand simplicity, Global, mountain climbing, Pico de Orizaba, simple beauty, simplicity | No Comments »

The un-Manhattan

Thursday, May 17th, 2012

Many of the people I graduated college with shared similar aspirations of big city living. “The City” with all its “opportunities” created a sense of solace for the aimless senior—and the looks on people’s faces upon hearing you were Manhattan-bo…

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Posted in brand culture, brand strategy, branding, Brands, Brooklyn, Global, Hipster brand, Manhattan, personal brand, sub-brands, Williamsburg | No Comments »

Tear down those walls

Wednesday, May 16th, 2012

The New York Times spends a lot of money to create the high-quality content it has, and its business model depends on getting people to pay for that content. That strategy seems to be working for the newspaper so far. Still, that paywall turns plenty o…

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Posted in ClickZ, content strategy, digital, digital strategy, Global, lead generation, online experience, web strategy | No Comments »

Is Obama the first gay president?

Tuesday, May 15th, 2012

Not to be outdone by TIME magazine’s May 21 cover on “attachment parenting”—which features a young mother breastfeeding her 3-year-old son—Newsweek today issued an equally provocative cover story. It shows President Obama, with a rainbow-colo…

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Posted in Barack Obama, brand, brand positioning, brand promise, brand voice, branding, Global, messaging strategy, Newsweek, Obama brand, Obama branding, political branding, political positioning, time | No Comments »

Which brand has the most up-to-date promise—BMW or Mercedes-Benz?

Monday, May 14th, 2012

When I was a child in the early 1960s, Mercedes-Benz model cars were my most valued toys. In my world, those who drove a Mercedes had “made it.” Our chancellors, Konrad Adenauer and then Ludwig Erhard, had Mercedes cars. Chief executives drove or were …

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Posted in Audi, automobile industry, bmw, brand, brand promise, Formula 1, Germany, Global, global brand, luxury cars, mercedes, Mercedes Benz, Metzger-Mercedes, Rolls-Royce | No Comments »

Love and voice

Thursday, May 10th, 2012

In Greek mythology, the loquacious wood nymph Echo upsets the goddess Hera with her constant chatter. As a punishment, Hera deprives Echo of speech, leaving her with only the ability to repeat the last words spoken by another. Without a voice, Echo fai…

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Posted in brand differentiation, brand promise, brand voice, branding, Brands, dating websites, Global, match.com, modern branding, naming, online dating, visual identity | No Comments »

Our Monopoly, ourselves

Tuesday, May 8th, 2012

Around for more than 100 years, Monopoly has always been much more than a game. Its board design, playing pieces and rules have been revamped time and time again to reflect the ethos, cultures and experiences of the people who use them. Maybe that’s …

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Posted in Apple, board design, Boom, branding, Brands, corporate brands, design, economy, game designer, Global, Google, Monopoly, Monopoly board, Monopoly game, real estate | No Comments »

Olympics, stellar or Stella?

Monday, May 7th, 2012

With the Olympic countdown well upon us, there’s much debate about Team Great Britain’s adidas-branded, Stella McCartney-designed kit. Among the many things that could go wrong, the British Olympics Association probably didn’t expect to be defendin…

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Posted in brand design, brand identity, branding, Brands, British Olympics Association, design, GB 2012 kit, Global, London Olympics, London Olympics 2012, Olympics, sports brands | No Comments »

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