Archive for the ‘Global’ Category

I woke up very early this past Sunday—all in the name of an important and worthy cause called Cycle for Survival. This two-day national indoor cycling event raises money for rare cancer research at Memorial Sloan-Kettering (MSK) Cancer Center. Every …

The recent class action lawsuits against Doctor’s Associates Inc. (owners of the Subway brand) regarding the discrepancy in length of Subway’s “footlong” sandwiches, resurfaced an interesting trademark issue as well.

In our last blog we explored how Chinese companies adapt brand names for the global stage. Now let’s examine the strategies Western companies are using to adapt their names for the Chinese market.

The Natural History Museum in London just finished accepting submissions for its annual Wildlife Photographer of the Year competition, a showcase of the world’s best nature photography. Being shortlisted in this prestigious contest is something to wh…

From the corporate section of eBay’s website, you get the impression that the company sees the brand experience as a key priority. For example, in the leadership bio section, each executive lists his or her favorite eBay experience. Here is Mark Carg…

Cabernet, Syrah, Grenache—all words I love. They conjure images of rolling vineyards, rustic picnic tables, and most importantly, lots of wine—one of my favorite things.

Those of us who are ING Direct customers received an email yesterday that the bank is now officially Capital One 360. Change has been in the works since June of 2011 when Capital One acquired ING Direct as part of a European restructuring agreement, so…

Every company understands the value in making it easy for customers to sign up for their services. Simplicity in membership activation is a no-brainer: the simpler it is to sign up, the more customers will sign up. But what about the cancellation proce…

Main Street, USA, lined with storefronts—a coffee shop, a bank, a tailor, a hair salon, a stationery, a health insurer, a pet groomer, a gas station, wait…health insurer? Yes, not an insurance agency, mind you, but a storefront from an insurance co…

If there was one lesson brands should have learned from 2012, it was to steer clear of political controversy. From corporations like Chick-Fil-A, to nonprofits like Susan G. Komen for the Cure, to personal brands like Ted Nugent, the result of allowing…