Archive for the ‘Google’ Category

Re-marketing is a powerful tool in the digital marketing arsenal; let’s talk about what you need to know to get… Read more »

A roundup of relevant links affecting our industry.Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order t…

Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]

With Google’s Penguin search algorithm about to spread its wings and fly, blur Group’s Community Manager Kerrith takes a look… Read more »

Our roundup of research insights and best practice advice from the month On the 30th April 2013 the WWW was officially twenty years old. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping [...]

Google’s decision to retire Reader, its RSS feed aggregator and curation tool, created a small furor among loyal users. They decried the decision as another example of a company out of sync with what its users actually want. It might seem like Reader i…

Strategy and planning This year it seems that Omnichannel is the new term for managing multichannel marketing to emphasise the growing importance of social media marketing. If it’s new to you or you’re looking for examples, read more in our Introduction to Omnichannel marketing and these examples [...]

A roundup of relevant links affecting our industry.Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to kee…

The key developments in digital marketing in February 2013 It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May [...]

Google recently announced the launch of the newly-revamped YouTube channel, which will provide two new features: the channel art and channel trailers.     The new features of the improved YouTube channel, though still in limited beta, offers a cover photo, a feature similar to other social media sites like Facebook, Twitter and Google+; and… Continue reading →