Archive for the ‘Groupon’ Category

HSBC recently surveyed two thousand people to find out what their plans were for festive spending. Around one  third said they’d use discount vouchers, with 29 per cent planning to use store loyalty cards. In the switched-on 18-24 age group, 29 per cent of people surveyed said they’d spend more in the 2012 festive season… Continue reading →

When you combine “group” with “coupon,” what do you get? You get one of the fastest growing marketing trends on the web: Groupon. This site offers unique deals and discounts on a daily basis. The Groupon service is being used by businesses all over the globe in order to appeal to larger audiences. Do you… Continue reading →

What does Facebook’s disappointing IPO actually mean? It seems to us that there are two ways of looking at it. If you take a glass-half-full approach, you could argue that any company valued at over $100 billion must be considered … Continue reading →

When we embarked on conducting the first Global Simplicity Brand Index in 2010, my colleagues and I were trying to prove that simplicity had value, not only for brand perceptions but also for the bottom line. And I for one was happy to see that indeed,…

Groupon proclaims itself the leader in social commerce, and its recent debut on the stock market was a success, with stock value increasing 31% in the first day of trading. But closer examination of the discount giant raises uncomfortable financial questions. First, some background. Groupon offers group discounts on a wide variety of products and [...]

In the week where the Greeks held the Euro to ransom, Google rolled out new Gmail  and Groupon raised $700 from its IPO, here are some of the other interesting digital marketing related things that caught me eye. First up, … Continue reading →

By Stephen Hay, Regional Director, ICLP Asia Pacific.

If you are anything like me, when you opened up your email this morning you would have gone through deleting lots of messages without giving their subject line more than a very few milliseconds of attention. Why do brands send me so many emails? In writing this article, I delved into my trash box and discovered that there were even one or two reputable companies that had sent me two, three, even four emails the same day. Are they mad? Can that hold my attention, keep me engaged and ultimately get me to buy something from them?

So just how frequently should we be emailing our customers? There is, of course, no definitive answer. But we can understand the factors and drivers we need to consider when establishing email plans and setting frequencies.

Proposition: What is your proposition to your customer? If after all …

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I used to love the soft whirring sound of my wheeled suitcase as it rolled down the corridors of an airline terminal. But with all the rules and regulations, long lines and even longer delays, it’s been quite a while since I’ve felt that way abo…

By now we’ve all heard about the latest ailment afflicting modern civilization, the insidious condition known as…Facebook Fatigue!!Now don’t get me wrong—I think the staggering success of Facebook, with its three-quarters of a billion users a…