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Archive for the ‘IAB’ Category

How Brands can Create a Better Service through Mobile

Tuesday, October 1st, 2013

It seems obvious, but as an ‘always there, always on’ channel, mobile gives brands the opportunity to give their customers a better, more frictionless service. Mary Meeker has highlighted the media shift from traditional channels to mobile and tablet devices. Google has shown that mobile is used at every stage of the consumer journey, and […]

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Posted in Brand Campaigns, Brand Service, Google, IAB, Marks and Spencer, Mobile and Service, mobile marketing, Nike | No Comments »

Digital Marketing Podcast Episode 44 – The New EU Cookie Law IAB Interview

Monday, September 5th, 2011

Daniel talks to Nick Stringer, Director of Regulatory Affairs at the Internet Advertising Bureau and together they explore the New cookie law ( AKA the Revised E-privacy Directive). Already in place and due for full enforcement by May 2012, Daniel asks what the new law actually means for online businesses in the UK and the [...]

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Posted in blog, cookie, cookie law, cookies, Digital Marketing Podcast, ecommerce, eu cookie, IAB | No Comments »