When I saw that Subway was the top-ranked brand in our 2012 U.S. Brand Simplicity Index, I wasn’t surprised. But how has Subway beat out its competitors in an industry where the brand experience must be quick, easy and simple just to survive?
Archive for the ‘in-store experience’ Category
Tuesday, October 23rd, 2012
Posted in brand, brand experience, brand promise, brand simplicity, brand simplicity index, branding, Brands, customer experience, Global, Global Brand Simplicity Index, in-store experience, product offering, SUBWAY | No Comments »
Monday, July 2nd, 2012
It’s no secret that e-commerce is outpacing brick-and-mortar retail across the globe. From the U.S. and Europe to India and China, online sales are up. Some estimates show interest jumping 42% last year alone, and now 59% of shoppers rate online as t…
Posted in Amazon, brand, branding, Brands, customer experience, customer experience strategy, e-commerce, Global, in-store experience, retail, retail brands, retail experience, retail experiences, retailers, Sony, Whole Foods | No Comments »