When I saw that Subway was the top-ranked brand in our 2012 U.S. Brand Simplicity Index, I wasn’t surprised. But how has Subway beat out its competitors in an industry where the brand experience must be quick, easy and simple just to survive?
Archive for the ‘in-store experience’ Category
The simplicity of Subway
Tuesday, October 23rd, 2012
Posted in brand, brand experience, brand promise, brand simplicity, brand simplicity index, branding, Brands, customer experience, Global, Global Brand Simplicity Index, in-store experience, product offering, SUBWAY | No Comments »
What makes your retail experience different?
Monday, July 2nd, 2012
It’s no secret that e-commerce is outpacing brick-and-mortar retail across the globe. From the U.S. and Europe to India and China, online sales are up. Some estimates show interest jumping 42% last year alone, and now 59% of shoppers rate online as t…
Posted in Amazon, brand, branding, Brands, customer experience, customer experience strategy, e-commerce, Global, in-store experience, retail, retail brands, retail experience, retail experiences, retailers, Sony, Whole Foods | No Comments »
