Archive for the ‘information architecture’ Category

Eight years ago, I could have used that halfway house. As an English major fresh from the cornfields of Grinnell, Iowa, I wondered what to do with a degree bestowed by the department of Humanities. (Oh, the humanity indeed). Although I could analyze Pa…

As graduation day approaches for many college students, my colleague Megan Pluskis and I have decided to examine the different paths we took to our eventual meeting at Siegel+Gale—where we now sit just a swivel-roll away from each other.

For years I’ve admired Dyson’s advertising campaigns. Smugness aside, they represent minimalism at its most pristine: nothing more than a product shot, few copy lines and logo. Dyson is rigorous in sticking to the script of simplicity in everything…

When you’re bad at your job, you get fired. And that’s exactly what voters should do to Congress this fall. Forget about wars, unemployment, recession and healthcare reform. Congress should be fired for failing at the most essential part of their j…

On February 24 – 26 Siegel+Gale’s Customer Experience team was thrilled to host the second annual Global Service Jam in NYC. The goal of the jam was to give people the opportunity to learn about service design and develop a new business idea over the…

Financial disclosures have been a big concern since the mortgage and credit crisis began. Many claimed that lenders had taken advantage of consumers’ confusion about the loans or credit cards they were signing up for. So to protect consumers, Congres…