Those of us who are ING Direct customers received an email yesterday that the bank is now officially Capital One 360. Change has been in the works since June of 2011 when Capital One acquired ING Direct as part of a European restructuring agreement, so…
Archive for the ‘ING Direct’ Category
Launching a brand, losing a friend
Monday, February 25th, 2013
Posted in brand, brand voice, branding, Capital One 360, customer experience, Global, ING Direct, visual identity | No Comments »
Twitter and ING Direct: Privacy done right
Wednesday, June 6th, 2012
Just because data giants like Facebook and Google don’t communicate their privacy policies well (check out our recent SimplicityLab™ report on this topic), that doesn’t mean other giants out there don’t do it well. In recent weeks, I’ve seen …
Posted in brand, brand loyalty, Communications, customer loyalty, facebook, Global, Google, ING Direct, plain language, privacy policies, privacy policy, SimplicityLab, Twitter, user experience | No Comments »
Only the good die young
Monday, June 20th, 2011
Having just learned that the glowing orange ball of ING Direct is setting like the sun as it is acquired by Capital One, I am inconsolable. During its 10 years of existence, I have cited ING Direct as the model of customer service that every bank sho…
Posted in Capital One, clarity, customer service, Global, ING Direct, plain English, simplicity | No Comments »
