Archive for the ‘innovation’ Category

I’ve spoken about VRM – Vendor Relationship Management before on this blog and it’s one of the topics that I feel is currently mis-understood and undervalued in terms of its future impact on customer relationships and loyalty.  Like many new things, p…

When it comes to innovative ways of going to market, airlines have traditionally been the bellwether.  From basically creating the modern day, database driven loyalty programme through to their innovative yield management for maximising profits, the a…

Something interesting happened recently in entertainment; there was a slight shift in the balance of power.Netflix, traditionally a channel for reaching the content of other networks  became a producer in their own right. Their new production, “Ho…

What’s happened this week: Netflix announced a modest profit and growth to 29m US and 6m international streaming subscribers, illustrating that OTT video is beginning to scale. Twitter launched Vine, the 6 second video equivalent of a tweet. Facebook announced that conversion tracking via an optimized CPM will be available…

Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising.  Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long … Continue reading →

What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…

What’s my prediction for the big thing in loyalty in 2013? Two words…User ExperienceIncreasingly the way we do things has changed.  Smartphones have enabled us to find “an app for that” and those apps are getting better and more easy to use with eve…

Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we wanted to share them as there are some good points to kee[p in mind……

cu·ri·os·i·ty – noun1. A strong desire to know or learn something.2. A strange or unusual object or fact3. An app that has hooked over 500k peopleThat last point is strongly linked to points 1 & 2 and also provides some interesting lessons for …

The third edition of Siegel+Gale’s Global Brand Simplicity Index continues to prove that the brands that provide simpler experiences can charge a premium, and their stock prices will outpace others. But this time we’ve learned a lot more.