Archive for the ‘insight’ Category

What’s happened this week: Netflix announced a modest profit and growth to 29m US and 6m international streaming subscribers, illustrating that OTT video is beginning to scale. Twitter launched Vine, the 6 second video equivalent of a tweet. Facebook announced that conversion tracking via an optimized CPM will be available…

What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…

Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we wanted to share them as there are some good points to kee[p in mind……

Vox pops, night vision, people jumping out of seats: these are now the new norms of horror marketing. If you show them being scared enough then the film must be scary, right? But no film has have ever actually measured the fear factor. Until now… For the launch of the…

What happened last week: Facebook announced a mobile ad network that is a potential precursor to a cross platform ad product powered by social data. The world’s first 3d printing store opened in New York, an early move in what could be a major new consumer sector. iOS6 launched with…

Whether you are a golf fan or not this weekend was nothing short of awesome to watch. Just exactly how did Europe not just win, but escape what looked like a thorough beating? Well, while Paddy Power can’t claim full credit, we do however hope that the audacious and brave…

What’s happened this week: Twitter has boosted its search functionality in an attempt to compete with Google and Facebook in real-time search. Digg, one of the symbols of web2.0 has been broken up and sold as mobile begins to dominate news distribution. Qualcomm launched Gimbal; a context awareness platform for…

What’s happened this week: YouView launched in the UK, with Internet enabled set top boxes going on sale at £300 over the next few weeks. ITV detailed plans for micropayments for TV shows, enabling a paid for version of ITV player. Yahoo announced Electric City, a web first animation series…

What’s happened this week: Google’s I/O developer event saw the launch of a new tablet device priced under USD 200, Google Now (a Siri like assistant) and a media streamer. The most spectacular feature of the event was this stunt using Google Glass which creatively illustrates the new perspectives enabled…

Thanks to Ali for passing on this interesting infographic. – Sam