Archive for the ‘Integration’ Category

Strategy and planning This year it seems that Omnichannel is the new term for managing multichannel marketing to emphasise the growing importance of social media marketing. If it’s new to you or you’re looking for examples, read more in our Introduction to Omnichannel marketing and these examples [...]

Many marketers and advertising agencies have spoken of ‘integrated marketing’ or ‘the halo effect’ when building campaigns; trying to convince senior management/a client of a marketing strategy or the effectiveness of a particular medium in adding to the impact of the overall marketing message. But what exactly has digital and…

The post Integrated Marketing – How the Old Principles Still Lend Themselves to Digital and Social Media appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

The rise of social media has had a massive impact on how customers make decisions about their purchases and how brands interact with customer throughout the purchase cycle. For both B2B and B2C industries, social now plays a vital role in decision making and brand advocacy. Most [...]

BIMA are sending Ve Interactive back to school! Although it’s been a while since we’ve been at school, Ve are delighted to be a part of BIMA’s Digital Day taking place in over 100 schools in Britain which is happening … Continue reading →

In case you missed it, the British government and their retail ‘Tsar’, Mary Portas, have earmarked 12 towns to receive a portion of a £1.2m pot to revive, reinvigorate and re-establish their high streets. It’s certainly a laudable aim. Our … Continue reading →

Det svenska startup-bolaget Wrapp har nu tagit klivet in på den amerikanska marknaden. Wrapp är en app där man kan ge bort eller få digitala presentkort hos olika kända varumärken. Wrapp grundades av ett gäng entreprenörer I början av 2011. … Continue reading →

More on integration and innovation, today, with news that Gucci is kitting-out in-store employees in selected stores across the US, Europe and Asia with iPhone 4S devices. The handsets have the capability to complete a customer’s check-out process and email … Continue reading →

As we mentioned in a previous post, Facebook’s attempts at s-commerce have been a bit of a #fail. Nevertheless, the potential for success is there and with it a dogged determination to squeeze cold, hard cash from Facebook’s users. Last … Continue reading →

Followers of this blog will know that we’ve been banging the drum about multi-channel integration and how online can help revitalise the high street; an approach that’s sometime termed ‘clicks and mortar’. With the publication of comScore’s latest report, Mobile … Continue reading →

The rather dramatic news last week that major high-street-chain stores closed an average of 14 stores a day across Britain in 2011 (LDC figures) will come as no surprise to anyone aware of the recent debates in Westminster, regarding the … Continue reading →