Archive for the ‘iPad’ Category

Did you catch the recent episode of Mad Men, where Don and Peggy make separate pitches for the Heinz ketchup account? To recap, Don’s presentation boards consisted of close-ups of “ketchup-worthy” foods such as burger and fries with the headline …

Great brand names are tiny poems. They are elegantly simple expressions of truth. They express something poetically true about a company, product or service. They engage you abstractly and emotionally. Many are only one word long. There’s nothing mor…

A roundup of the tablet landscape  In early 2011, Apple’s CEO, Tim Cook announced at Goldman Sachs that tablets will overtake PC sales by the end of 2012. We know from Tim Cook’s statement that 55 million iPads had been sold in the 18 months since Apple’s was launched. That makes the iPad more successful in terms of [...]

Rumors abound that the name of the newest Android operating system will be “Key Lime Pie.” We of course have to wait for “Jelly Bean” to come out in the fall while still enjoying an “Ice Cream Sandwich.” “Jelly Bean” and “Key Lime Pie…

It’s interesting that people are so wrapped up on what Apple is calling the new, third-generation iPad—“iPad,” with no number. Even though Steve Jobs is no longer around to launch Apple’s products with the ease, grace and simplicity he was kn…

The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services. Devices (smartphones, tablets, e-readers) and platforms (content, collaboration, social medi…

Looking to bolster your digital capabilities in 2012? There’s only one device you’ll need, and finally it is your mobile. We’ve published many a headline over the years to the effect of “Is this the year of mobile?” While we’ve all waited eagerly – knowing the broad capabilities our pocket devices hold – we have [...]

A lot happened in 2011. Uprisings across the Arab world, the deaths of Osama Bin Laden and Kim Jong-il, earthquakes in New Zealand and Japan, and rioting across the United Kingdom. Yet according to Google, the top global search for 2011 was the Royal W…

A lot happened in 2011. Uprisings across the Arab world, the deaths of Osama Bin Laden and Kim Jong-il, earthquakes in New Zealand and Japan, and rioting across the United Kingdom. Yet according to Google, the top global search for 2011 was the Royal W…

New statistics show that in spite of Android’s domination of mobile handsets, iOS and the iPad dominate data usage The latest figures from Comscore show that Android now dominates the smartphone market in the US, and an increase on the previous year. This has largely been at the expense of Symbian (Nokia) and RIM (BlackBerry): [...]