Archive for the ‘kfc’ Category

The recent class action lawsuits against Doctor’s Associates Inc. (owners of the Subway brand) regarding the discrepancy in length of Subway’s “footlong” sandwiches, resurfaced an interesting trademark issue as well.

Many of the most well-known and successful brands that are around today are ones that we have all grown up with – they have just always “been there”. At least, for as long as we can remember anyway.   But, in actual fact, it turns out that some of the biggest and most successful brands… Continue reading →

Last week we looked at branding misconceptions, and how branding messages are always open to misinterpretation. This week, we’re taking it a step further. Have a look at these cross-cultural gaffes. Marketing types tend to talk about Coca-Cola as the alpha and omega of branding success. But for a long time it was a different [...]