Archive for the ‘LinkedIn’ Category

About the book: The Founder and Director of Carvill Creative; Michelle Carvill has co-authored the book ‘The Business of Being Social.’ Along with David Taylor the Managing Director of 2010 Media – together, they have created the Social Media book of the year! The Business of Being Social is your very own practical guide to [...]

LinkedIn has become a serious business tool for professionals and organisations. With more than 10 million UK members and more than 200 million globally – LinkedIn is a significant resource for people to be tapping into. Whilst the platform is still vitally useful for those looking for employment, or finding new talent – it is [...]

Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]

We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it just as important [...]

Introducing Erica Ayotte, a social business strategist who heads up the social media team at Constant Contact where she focuses on digital strategy, social business implementation, social media training, and content development. To see more of her work you can visit her blog or connect with her on Twitter, LinkedIn, or Google+.   Since Wired’s Jeff Howe coined the term… Continue reading →

Introducing Erica Ayotte, a social business strategist who heads up the social media team at Constant Contact where she focuses on digital strategy, social business implementation, social media training, and content development. To see more of her work you can visit her blog or connect with her on Twitter, LinkedIn, or Google+.   Since Wired’s Jeff Howe coined the term… Continue reading →

Hopefully this month’s focus on LinkedIn company pages has inspired you to try out a few of the suggested techniques to revamp your own company page.

Sara Carter shares a list of the best LinkedIn apps to increase followers to your company page.

Emma Campbell and Carys Samuel of Acceleris Marketing Communications offer their advice on using LinkedIn as an effective PR tool.

Sophie Mackintosh provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of what companies have done with the LinkedIn development network.