Archive for the ‘logo design’ Category

Goodbye holiday cookies and champagne headaches—January has arrived with our New Year’s resolutions in tow. Whether you’re attempting to pay off your loans, run a marathon or learn Swahili, resolutions are about making ourselves into those smarte…

Having recently celebrated their 50th anniversary with the release of a new single (Doom and Gloom) and another greatest hits album (Grrr), industry commentators are asking what it is about the Rolling Stones that makes them an iconic global brand? Wha…

One of the few brands that I champion is Starwood Hotels and Resorts. I stay at Starwood properties whenever I travel for work and make all purchases on my Starwood Preferred Guest American Express card. I even own the Heavenly Bed!

The Merrill Lynch bull, introduced to the public in 1974, is perhaps the most iconic logo in financial services. After being acquired by Bank of America in 2008, the bull was put out to pasture. But BofA recently decided to bring it back. ”We brought …

Every day I cycle to our office over London Bridge and every day I take a quick look over my shoulder to the next bridge along the river Thames , which is Tower Bridge . Today Tower Bridge has a gigantic Olympic rings logo suspended from the top—meas…

A sentence or two that gets to the heart of a matter is much harder to craft than three single-spaced pages—just ask anyone in our Simplification group. These strategists pour over page after page, rearranging a single sentence 10 different ways to p…

I live in Brooklyn, in a tree-lined residential neighborhood of Clinton Hill. And not too far from me, if I squint my eyes, I can see the glistening reflection of the glass construction around the new Barclays Center on Flatbush and Atlantic. There was…

Look at that thing…just sitting there. It hasn’t the slightest clue just how much irreparable damage it has caused to New York City’s cultural landscape. This is the logo which adorns so many plastic bags used by stores of all sorts up and down N…

When companies approach branding firms like Siegel+Gale for guidance on merging two corporate or product brands, the request is typically for us to develop a name, logo, endorsement strategy and story for the new merged entity. In many cases, however, …

‘Tis once upon a layout that I speak—/Of letters, colors, patterns smooth and sleek;/Facilitating copy, stressing thought;/So effortless in style though time had wrought./And thus begins the tale of a brochure;/The noble quest to make design most pure.